How to accelerate transformation in the mobility sector
Ben Kegler–Awarded Strategist with focus on customer acquisition, business model generation, market disruption, and response tactic.
Cosmic Cat Group announces strategic hire
Ben Kegler brings over 20 years of hard-knock experience in company and brand building to the table.
Helping to build creative agency Heimat Berlin in the early 2000s, the Founder of Mutterkuchen GmbH, focused early on strategic positioning, brand building, and digital content production, leading him to restructure the Hubject brand universe and service offerings. Here Bens was not only accountable for a new quality level of communication, and the yearly intercharge network conference, but also managed to win several business awards.
After two years, Ben had transformed a European charging start-up to one of the world’s most prominent B2B eMobility brands, including the strategic positioning and launch of three new business units, Hubject Consulting, Plug&Charge, and Research and Development. When supporting the set-up and installation of the two global subsidiaries in Shanghai and Los Angelos, Ben gained deep insights into the worldwide value trains and trends of digital mobility business. An award-winning strategist, he finished his latest further education at Columbia Business School with a wowing 99,48% score. Ben unites an entrepreneurial founder’s attitude with extensive knowledge about customer acquisition, business model generation, market disruption, and response tactics.
“We are happy to strengthen our core team with such a treasured player. Knowing the versatile stimuli Ben can bring to a market, I am sure he will significantly increase our speed to market. A strategic hire, Ben is allowing us to add deep digital transformation and innovative sales initiatives to our service quiver.“
–Thomas Daiber, CEO Cosmic Cat Group
At Cosmic Cat, Ben focuses on digital-first company structures, razor-sharp brand positionings, and ongoing organizational transformation and innovation initiatives. A quality that Ben managed to turn in to sales on a hidden European EV-Charging champion after only three weeks of being on board.
Follow Ben on LinkedIn for insights on digital mobility disruption or to keep your finger close to the pulse of next-generation future mobility businesses.